Most people see personal branding as a waste of time. They think it is only your offline personality that matters in your career. I tell them that most companies with a well-developed human resources or recruitment service do take these things as important as your offline personality. They see this as a true reflection of who they are.
Even already employed workers are also checked
because using the company's name in your portfolio, it indirectly has an effect
on the company. When the company's name is searched, it brings all instances
where the names have been used and the company does not want to see it used in
a bad way. There are a lot of mistakes people make. Here are a few of what
people think.
1. Nobody cares about my online personality
This is a big fallacy. As long as location of places and
companies are googled, it is only a matter of time before you are also searched
for. You don't know who might search for your name hoping to see some
information about you and finds it not. He will go for another person.
2. It is only essential if I need a job
This is a very big misconception people often have about
online branding. They think is is only when they need a job that it is needed.
A lot of people think the social media is only meant for catching fun, but it
can also be used to meet people of similar business interest and discuss about
business. Even those that are employed should not wait to be unemployed to
create an online presence as those met online might be of help when needed.
3. What only matters is you as a person
This is so untrue, although one's personality as a person is
of high essence. However, your online branding should be taken just as
important as the offline person. It may be a first impression for someone that
hasn't met with you.
4. I have an online presence in LinkedIn already
It is true that having a LinkedIn account is good. But when
your name is looked up on the web, it isn't only LinkedIn account that will
show up. All other social media having your name will also be shown.
5. Social
media is nonsense
A lot of people think that social media is only used for
catching fun. It can also be used for useful things. It can be used to connect
with the right people. You can also follow companies you can share your
expertise with them. Also, you can also learn from those you meet.
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